MOON BOOT TAKES PART TO THE PERMANENT COLLECTION OF MoMA

The legendary Moon Boot® is now officially a part of the permanent collection of The Museum of Modern Art in […]


The legendary Moon Boot® is now officially a part of the permanent collection of The Museum of Modern Art in New York.

This is an extraordinary recognition of the artistic and cultural value of a brand like Moon Boot®. Since its appearance on the market in 1969, Moon Boot® has entered the everyday life of all of us. An accessory that has surpassed its mere aesthetic function, becoming a worldwide symbol of Italian design and style”. With these words, Alberto Zanatta (Technical Chairman of Group S.p.a) celebrates the latest important milestone achieved by the brand at an international level.

The Moon Boot® team based in Giavera Del Montello, headquarters of Tecnica Group, the company that gave birth to the legendary lunar boot goes further to state “this recognition is further proof of the inimitable value of Moon Boot®, the timeless icon that has always Inspired designers and stylists of every age, now opens the doors of the most important modern museum in the world and becomes itself a work of art”.