by Giancarlo Zanatta
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The founder and owner of Tecnica Group has turned 80 and has finally agreed to tell the story of his life and his extraordinary entrepreneurial adventure, breaking the silence that has always surrounded him. “But I’m not a writer, I make shoes.”
The author supports AIRC Foundation for Cancer Research in Italy
The founder and owner of Tecnica Group has turned 80 and has finally agreed to tell the story of his life and his extraordinary entrepreneurial adventure. Yet his is a story that deserves to be told, because it’s not just the story of one man but of a whole world that was changing, of a small artisan business that grew into a colossal industry, of a society that discovered skiing and transformed it into a hobby for the masses.
“But I’m not a writer, I make shoes.”
“I make shoes”
These three simple words sum up Giancarlo Zanatta. While they are correct, they are rather an understatement for the creator of one of the largest industrial groups on the global sports scene which includes brands such as Tecnica, Nordica, Blizzard, Moon Boot, Lowa and Rollerblade.
"Imagine things that haven’t even been invented"
Giancarlo decided to call his autobiography “Diario del fare” (Diary of a life’s work), but the secret to his success does not lie purely in his ability to produce, but in his ability to create, to imagine things that haven’t even been invented, to find the tools and the right people, people you can trust.
Help the research
With this book the author intends to support AIRC and cancer research. For more information www.airc.it